Prashant Kamilkar

Photographers on Shooting Images with Bold Color Modern trends and palettes open new avenues of creativity in color photography. Discover how photographers use vibrant colors to give life to their work. Color photography has been a fixture of the advertising world for nearly a century. In fact, color adsstarted out-performing traditional black and white ads as early as the 1920s. By the 1930s, vivid hues dominated the glossy pages of fashion magazines, and new technologies scrambled to keep up with the increasing demand for the mass production of color photographs. Commercial photographers understood one simple fact:  color sells . And in that sense, they were the true pioneers of the genre, as it would be another forty years or so until color photography entered the fine art and documentary realms. A look through the 2018 Creative Trends Report by Shutterstock confirms the enduring influence of eye-popping color. Trends like punchy pastels, minimalist neons...

What Small Businesses Can Achieve by Embracing Marketing Technology Technology has streamlined communications between businesses and people. Here’s how small businesses looking to engage audiences and scale content creation can adopt new marketing technology. The technology we use to communicate, spread ideas, and find new customers is constantly evolving. In the last two decades, the internet dramatically changed how we access content. Today social media and mobile increase our ability to communicate and provide new opportunities for small business marketers to connect with people. However, the current environment for small business marketers is not without challenges. The ease with which brands communicate has created a crowded market. Consumers see and hear thousands of marketing messages every day. As a result small business marketers have to balance the need to create more content without compromising quality, all while staying on budget. Achieving this balance requires...